The fastest way to become highly visible on search engines and maximise your investment. Like the name suggests, you pay Google for the privilege.
Search engine marketing (SEM) – or paid search – is the practice of growing website visits by paying for ads on search engines. Paid search uses a PPC (pay-per-click) model, which means that you only pay when someone clicks on your ad. This is incredibly beneficial, because it allows you to control how much you want to spend.
A smart paid search strategy will also ensure you maximise your investment. Because PPC ads are targeted to your preferred audience and demographic, paid search is a great way for you to promote your business and services to a relevant and engaged audience.
How we work
We learn about your business and your customers
The right ideas and services to move you forward
We put the plan into action
We analyse, optimise, report and grow
We start with a consultation to gain insight into how you work, who your customers are, your target audience, your current constraints and what your business goals are.
We cover the essential steps every business needs to develop a successful SEM strategy. This includes defining your goals and budget, analysing your competitors and conducting keyword research relevant to your business.
Once we’re ready to execute your paid search strategy, we set up your Google Ads account, define your account structure, create compelling ad copy and launch your ad campaigns.
We continuously run tests on your ad copy to see how well your ads are performing, and review your paid search strategy to find opportunities for improvement.