Digital
Strategy
We listen, ask questions and come up with ideas specific to your business. We love it when a plan comes together.
Creating a tailored digital marketing strategy for your business is a fundamental first step in our process, as it ensures we move forward in the right direction. It doesn’t need to be complicated, it just has to be relevant to your business.
Why have a digital strategy?
A good digital strategy has a number of benefits – it enables you to reach your customers more effectively, it saves you money by avoiding unnecessary marketing channels, and it saves you time by ensuring you focus on the channels that bring you customers.
How we work
Learn
We learn about your business and your customers
Plan
The right ideas and services to move you forward
Apply
We put the plan into action
Grow
We analyse, optimise, report and grow
We learn
We start with a consultation to gain insight into how you work, who your customers are, your target audience, your current constraints and what your business goals are.
We plan
Once we have an in-depth understanding of your business, we audit your existing channels to determine where we should focus our efforts. For example, if your social media campaigns are working well, you might want to focus on your website with our SEO services and a website audit. If your website is looking great, you might want to trial a paid search campaign instead. Or you might decide on a complete rebrand of your website.
We apply
We provide you with an actionable digital marketing plan to move you forward. Depending on your requirements, this may include a basic strategy package (recommended for startups with low resources) or a more detailed strategy package (recommended for more established businesses who want to expand on existing marketing channels).
We grow
Ready to go? Our action plan is ready for you to manage on your own; but if you’d prefer a bit of help, we can provide you with a quote aligned to your new strategy.